GET A BRAG-WORTHY SITE that generates leads and grows your business

Do you want a website that gets leads, increases sales and impresses your visitors? We help small business and entrepreneurs make more money through strategy-based design. Book a free consultation.

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does this sound familiar?

How would your business change if you could get 1, 5 or a dozen leads a week from your website? You’ve validated your service, have some happy customers and you can see people get excited about your product when you have a 1:1 conversation with them...but your website isn’t having the same effect. And without a website that’s creating business on it’s own, you’re relying on referrals, cold calls, subcontracting and drinking subpar coffee at networking events.

If your website isn’t effectively selling your visitors on the benefits of your service, speaking in language they understand and offering your services as a solution to their problems — your website is passive and only as effective as a business card left at the dentist office. Spending ad dollars on increasing your traffic is only half the story. To get value and worth from the investment, your website must convert those new visitors into leads. We can help you do that.

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Fanatical Customer Service

You’ll have your own dedicated account manager throughout your entire project. They are always readily available to answer any questions or allay concerns you have leading up to the launch of your new website. 

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delivered on time and budget

These days it can seem like getting a project to the finish line on time and budget is a lost art. But we've perfected our design process and can launch your website and logo in 4 weeks, depending on complexity and client feedback.

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focused on small business

We only work for small business entrepreneurs. If you are a start up, a side hustler, a moon-lighter, a dreamer or a reacher with big goals, we're excited to chat about your business and get to the heart of what you're looking to accomplish.


our strategy-based design process


Step 1

Research and Strategy

Once you reserve your spot and identify your business goals, we dive in and get a thorough understanding of your customers. At this step we’re focused on getting perspective. This can include research, conversations with your customers, and perhaps fieldwork. We then draft a strategy that becomes our game plan for your brand. You’ll also get a moodboard that helps capture the visual aesthetic of your new brand.


Step 2

content planning

Websites that generate leads and grow businesses have to be more than beautiful. Winning websites combine solid positioning with conversion-obsessed messaging. Our content planning guide will help you easily plan and manage the content of your website project. If you need some help with project copy - we can provide as much or as little help as you need. Reach out for a custom copywriting quote.


Step 3

design and execution

We build websites that convert visitors to buyers. That means from the moment we head to the drawing board, we are guided directly by your target audience and our brand strategy. Our websites are built using design patterns that have been tested for high conversion rates. Once we have an initial concept that we’re excited to share, we’ll collaborate with you to refine and finalize the design direction.


Step 4

Pop the Champagne

We develop your custom website on a search engine optimized (SEO) platform that is mobile-friendly and offers an all-in-one-solution for domain, hosting and content management. Once the design has been finalized, we'll rigorously test your site across browsers and screen sizes. After training you on your new website and with the completion of any final touches - we hand the keys over to you for the launch.


Ready to start your project?


we sweat the details

delight visitors and turn clicks into sales

Our websites are beautifully designed, but we also know it takes more than a pretty face to convert a lead to a sale. Here's what we build into your website to help delight your customers and drive sales.

looks great on any device

We build fully responsive websites. Our designs look great whether your visitors are on a smartphone or tablet. Your customers will be searching for information on mobile devices. In fact, in 2015 Google made mobile-friendliness a ranking signal for their search engine results.


Speed really matters. Fifty-three percent of people will leave a page if it takes longer than 3 seconds to load. We won’t let you lose half of your customers before you even get a chance to say hello. We use design principles to simplify the page load on mobile and desktop devices. This means we consider everything, from the number of images we're using to the variety of fonts. We obsess about how fast your site will appear to your visitors.

Backed by analytics

Our websites come packed with a professional-grade analytical tool to help you stop guessing what your visitors want. This includes screen captures and heatmap visualizations of what your users are doing on your site. With improved data we can provide a better experience - consistently delivering what your customers want, when they want it.

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toolkit for entrepreneurs

Understanding your clients

For your website to attract, engage and convert leads, you need to get inside your customers’ — or future customers’ — heads. This toolkit takes your through eight, easy creative exercises to give you a deep understanding of who your clients are and what leads them to buy your product or service. Download the toolkit to learn what's happening in their lives and the struggles that bring them to your business.

What people say

“The toolkit was easy to follow and gave me lots of insights into my wedding clients. It helped me make sense of the different types of brides and their needs.”- Anita S.


our design packages

how we can help + pricing

We’ve innovated a lean business and design process that has helped us radically reduce the cost of building a corporate website. We get that small businesses need a professionally-designed space on the web that is affordable - so we’ve created design packages with pricing that is clear, upfront and come with no surprises or sticker-shock.



We partner with you to design a custom logo for your brand + a mobile-friendly website


What's included

  • Research and brand strategy
  • Custom logo design
  • 5-8 page website built on platform of your choice (WordPress or Squarespace)
  • 5 licensed images for use on website and social media
  • Brand style guide (color palette and fonts)
  • Search engine friendly (SEO)
  • 1-hour live training on updating your website

essentials + copy

Everything included in the Essentials package and we write compelling copy for your website


What's included

  • Conversion-focused website copy for 5-8 pages
  • Custom logo design
  • 5-8 page website built on platform of your choice (WordPress or Squarespace)
  • 5 licensed images for use on website and social media
  • Brand style guide (color palette and fonts)
  • Search engine friendly (SEO)
  • 1-hour live training on updating your website

Meet Smith Made

Hello, I'm Denoja Kankesan and I started Smith Made to help small businesses reach their business goals. Research and strategy-based design doesn’t have to be just for big business and complex projects. Our design process and pricing model makes strategy, beautiful design and results driven websites accessible for everyone. 

The building blocks of my work include research, compassion for users and loads of curiosity. I have a background in journalism, psychology and user experience design. When I'm not designing I live to cook and eat with friends, read 1-2 books a week and take gobsmacking amounts of pictures of my two cats, Finnegan and Louie.


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ready to get started?

Book a spot on our calendar - we’ll chat about your goals &
vision and set out a strategy to take your business to the next level.